TerminalTrade

Judges

What the median judge saw

Clarity — Hero: 'The gap between practice and real trading — closed', terminal screenshot with ORDER PAD, 'Start trading free' above fold; badge 'One terminal · Paper & Live'.

Pricing — 'Practice is free. Real is ₹589' — ₹0 and ₹589/month (₹7,068/yr billed annually) via Razorpay; 'Payment & Refund Policies' linked in footer.

Trust — No address, registration or testimonials anywhere; wall of 30 real brokers (Zerodha, Groww) carries 'no affiliation or endorsement implied'; About/Blog linked but undated.

Content — 11-question FAQ incl. 'Is the Paper Terminal really free? What's the catch?'; concrete claims ('38 option templates', 'brokerage, STT… GST included'); no docs/help link.

Design — Coherent teal-on-white with the green 'closed' accent; deep footer with Legal and 'From the same maker'; the cookie modal parks itself over the Ultimate card's feature list on the pricing page.

Mobile — Hamburger menu present and 'Start trading free' sits on the fold at 390px, but the cookie banner swallows the trust badges and half of the hero terminal mockup.

Onboarding — 'Sign in with Google — no forms, no deposits' plus a spelled-out 3-step path; footer offers only About/Contact/Pricing/Blog — no quickstart docs, and no 'live in X minutes' claim.

Differentiation — 'The only thing that changes is the money' and 'A simulator that flatters you is training you for losses' — razor-specific copy, 30 named brokers, ₹589 vs free; no competitor comparison page, only 'Compare plans in detail'.

Accessibility — All copy is real HTML text and 30/30 images carry alt text, but nothing in the evidence shows skip links, focus styles or any keyboard-nav affordance.